When I decided to relaunch LYD I was hesitant to change my logo, because it was created and designed by my long time beautiful and talented friend Arlene. She was an artist and sculpture and owner of a small business in which she designed and created letter pressed invitations and stationary. On a whim, she created my business cards for me. Back then, I had never dreamed I would start a jewelry business. For me, it was just a creative outlet. Once it finally became a reality, her logo and business name just seemed to be the right fit.
While working on my revamp of LY Designs, I knew deep down it was time to refresh my logo. After all, I've changed as a person in so many ways and my business has certainly shifted tremendously as well. While working with Sugar Butter Designs, I was feeling resistant to the idea of the new logo. How could I change what my friend Arlene created for me? How could i honor her work now that she has passed?
I honestly couldn't be happier with what Elena and Sugar Butter Designs came up with. It is a completely different design but she actually captured a piece or Arlene with her new creation. You see, Arlene loved tiny birds. If there was a plate or a piece of art with a bird etched on it, she owned it. She even had salt and pepper shakers that were birds! When Elena sent me the logo samples, my first thought was how did she know? I don't remember ever having a conversation about birds? Did I? No, I didn't. Elena had no idea. That's when I knew, I was no longer unsure of my decision. Arlene had given me her blessing!
Miss you my sweet Arlene. Every single day!